New Report: The Complete Picture of U.S. Gen Alpha Kids, 2024.

Download Report

Skip to content

Brand Safety & Privacy



Thank you for visiting. We are Precise TV Ltd. We deliver brand safe advertising services and this is our website. We are based at: The Harley Building, 77-79 New Cavendish Street, London, W1W 6XB. This is the Precise TV website privacy policy (“Site Privacy Policy”) and applies to the (“Site”) only. By using this Site, you accept this Site Privacy Policy. If you do not accept this Site Privacy Policy, please do not use our Site.

What information is being collected and used on the Site?

Personal information

Personal information is information that can be used to identify and contact you (such as a full name or email address). We collect personal information from users in a variety of ways, including, but not limited to, when they visit the Site, subscribe to our newsletter or download a white paper. Depending on the activity, you may be asked for, as appropriate, name, email address, phone number, website, and work details. We will collect this personal information from users only if they voluntarily submit such information to us. Users can always refuse to provide personal information, however this may prevent them from engaging in certain Site-related activities.

The Site is not intended for children under 13 and we do not knowingly solicit or collect personal information from children under 13 through the Site. If you believe that we may have unintentionally collected personal information from a child under 13, please contact us using the information provided at the end of this Site Privacy Policy.

Certain technical information in the form of a unique identifier, such as an Internet Protocol (IP) address is also considered personal information. An IP address is often associated with the portal through which you enter the Internet, like your Internet Service Provider (ISP), your company or your university. Your IP address is collected by our service providers in order to provide us with analytical data. We cannot directly view or use your IP address in these instances. Unless we receive your consent to do otherwise, we will only use the personal information collected for the purpose(s) which it was originally collected.

Non-personal information

We collect non-personal information about Site visitors whenever they interact with our Site. Non-personal information may include the browser name, the type of computer and technical information about your means of connection to our Site, such as the operating system, the Internet Service Providers utilized, user agent and other similar information.

Why are we collecting personal information on the Site?

To provide service

Information you provide and that we collect will ensure that we can provide our service correctly and efficiently.

To improve our Site

We may use feedback you provide to improve our products and services and for our internal operations.

To send periodic emails with your consent

Information you provide and that we collect helps us respond to your customer service requests and support needs more efficiently and for our internal operations. We will only send you emails if you explicitly opt in, or if we feel we have a legitimate interest for doing so. Please see the section on Legitimate Interest below for more details on this.

To improve customer service

We may use your email address to respond to enquiries, questions, and/or other requests. If you decide to opt-in to our mailing list, you will receive emails that may include company news, notifications, information about additional services we, or our partners, may want to offer, etc. If at any time you would like to unsubscribe from receiving these emails, you will find instructions at the bottom of each email or you may contact us at

To encourage engagement with our blog with your consent

If you subscribe and opt into our blog, your email address will be used to send you notifications about new blog postings. If at any time you would like to unsubscribe from receiving these emails, you will find instructions at the bottom of each email or you may contact us

Legitimate Interest and Marketing

We may process your personal information for our legitimate business interests. e.g. fraud prevention, direct marketing, network and information systems security, data analytics, modifying or improving our services, identifying usage trends, determining the effectiveness of promotional campaigns and advertising.

“Legitimate Interests” means the interests of our company in conducting and managing our business [to enable us to give you the best service/products and the best and most secure experience]. For example, we have an interest in making sure our marketing is relevant for you, so we may process your information to send you marketing that is tailored to your interests. It can also apply to processing that is in your interests as well. For example, we may process your information to protect you against fraud when transacting on our website, and to ensure our websites and systems are secure.

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

You have the right to object to this processing if you wish, and if you wish to do so please contact us using the details below or email us at . Please bear in mind that if you object this may affect our ability to carry out tasks above for your benefit.

How we protect and retain your information

We use a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When sensitive Personal Information (such as a credit card number and/or geo-location data) is collected on our site, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Despite our best efforts, no security measure is ever perfect or impenetrable. In the event that we experience a data breach involving unencrypted personal information, we will notify users by email and/or by posting notice on the affected Site.

We will retain your personal information in this secure manner for as long as you you're your account to be active or as needed to provide you the services you require. In addition, we will retain your information and use your information as necessary to comply with legal obligations, resolve disputes and enforce our agreements.

Data may be “processed” outside the UK

Our web sites are hosted in England, United Kingdom and by HubSpot, 25 First Street, 2nd Floor, Cambridge, MA 02141. Accordingly, data obtained within the UK may be “processed” outside the UK and data obtained in any other country may be processed within or outside that country.

Sharing your personal information

We do not sell, trade, or rent personal information to others unless required to for legal reasons (see next section). We use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as gathering statistical data and sending out emails. We share your information with these third parties for those limited purposes provided that you have given us your permission.

Law enforcement requests

We may disclose your personal information (a) in the good faith belief that we are required to do so by law; (b) if doing so is reasonably necessary to comply with legal process; (c) to respond to any claims; (d) to enforce the terms and conditions of our Site; or (e) to protect the rights, property, or personal safety of Precise TV, its users or the public.

Cookies and tracking technologies

Cookies are small text files that are placed on your computer's hard drive through your web browser when you visit any web site. They are widely used to make web sites work, or work more efficiently, as well as to provide information to the owners of the site.

Like all other users of cookies, we may request the return of information from your computer when your browser requests a web page from our server. Cookies enable our web server to identify you to us, and to track your actions and the pages you visit while you use our website. The cookies we use may last for a single visit to our site (they are deleted from your computer when you close your browser), or may remain on your computer until you delete them or until a defined period of time has passed.

Although your browser software enables you to disable cookies, we recommend that you allow the use of cookies in order to take advantage of the features of our website that rely on their use. If you prevent their use, you will not be able to use all the functionality of our website. Here are the ways we use cookies:

  • To record whether you have accepted the use of cookies on our web site. This is solely to comply with the law. If you have chosen not to accept cookies, we will not use cookies for your visit, but unfortunately, our site will not work well for you.
  • To allow essential parts of our web site to operate for you.
  • To operate our content management system.
  • To operate the online notification form - the form that you use to contact us for any reason. This cookie is set on your arrival at our web site and deleted when you close your browser.
  • To enhance security on our contact form. It is set for use only through the contact form. This cookie is deleted when you close your browser.
  • To collect information about how visitors use our site. We use the information to improve your experience of our site and enable us to increase sales. This cookie collects information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited.
  • To store your personal information so that you do not have to provide it afresh when you visit the site next time. This cookie will last for [10] years.
  • To enable you to watch videos we have placed on YouTube. YouTube will not store personally identifiable cookie information when you use YouTube’s privacy-enhanced mode.

What are my rights?

The General Data Protection Regulation, or GDPR for short, is one of the biggest changes to data privacy law in recent years. It is designed to put you in control of how your information is collected and used by organisations.

Your data matters

We want to help you to understand these rights and exercise them as easily as possible. Your rights are listed below and if you wish to contact us with respect to any of these rights please see our contact details below.

How do I know what happens to my information?

This is called the right to be informed. When we ask you to share your personal information we give you details of why we're using it, including things like:

  • What we're using it for
  • How long we'll keep it, and
  • Who it will be shared with

How do I change my information?

This is called the right to rectification. It gives you the right to ask us to correct anything that you think is wrong with the personal information we have about you. If you think we have personal information that needs changed, please contact us for help. You'll need to give us details of what needs updating and why you believe it's not right.

How do I change how my information is used?

This is called the right to restrict processing. It is the right to ask us to only use or store your information for certain purposes. You’ll need to contact us explaining the details of what you want in order to help us find it. Sometimes we can change how we use your information, but sometimes this won’t be possible like if the law tells us we can’t.

How is my information being used to make decisions?

We sometimes use our computers to study your personal information. We might use this information so we know how you use our services. For big decisions that may impact you, you have "the right not to be subject to automatic decision-making, including profiling". But we'll always explain to you when we might do this, why it's happening and the effect.

How can I see what information you have about me?

This is called the right of access. This right allows you to ask for full details of the personal information we hold on you. You'll need to contact us explaining the details of what you want to help us find it. Bear in mind, when we get back to you, we might need some identification to check that you are who you say you are. There might be some rare occasions where we can't fulfil a request such as for legal reasons.

How can I stop you using my information?

This is called the right to object. This is your right to tell us to stop using your personal information. You have the right to request that we turn off personalisation, unsubscribe from marketing emails or delete your details entirely. Please bear in mind, when we get back to you, we might need some identification to check that you are who you say you are. And in some instances, we may need to keep it, for example for legal reasons.

How can I move my information?

This is called the right to data portability. It's the right to ask for and download personal information you've given us electronically, so that you can:

  • Move
  • Copy or
  • Keep it for yourself

In order to do this, you will need to contact us and give us more details to help us find it. Bear in mind, when we get back to you, we might need some identification to check that you are who you say you are. There might be some occasions where we can't fulfil a request, for example for legal reasons;

How can I delete my information?

This is called the right to erasure, also known as the "right to be forgotten". This right means you can ask for your personal information to be deleted. This will erase any personal information that we have about you. And it will mean any data about how you've used our site will be made anonymous.

Sometimes it may not be possible to delete your data, like if the law tells us we can't. If that's the case, we'll consider if we can limit how we use it. In order to make such a request, please see our contact details below.

Contacting us

If you have any queries, need information or require assistance, please do not hesitate to reach out to us either by sending us an email at or send us a post:

Attn: The Harley Building, 77-79 New Cavendish Street, London, W1W 6XB

We hope that we can resolve any query or concern you raise about our use of your information. The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at: or telephone: [0303 123 1113].

Changes to this Site Privacy Policy

Precise TV has the discretion to update this Site Privacy Policy at any time. When we do, we will revise the effective date at the top of this page. If the change is material, we will email you at the email address provided to let you know and provide you with a choice to alter your permissions.



Precise TV is committed to providing the highest level of transparency and brand safety across all our YouTube campaigns. To achieve this, we have implemented stringent internal policies to ensure all our placements are vetted to the highest brand safety standards before any client budget is spent.


In order to ensure brand safe campaigns, Precise TV only serve ads against a white list of placements. Each white list is custom created pre-campaign to ensure the best possible alignment to each clients’ requirements.

White lists are created through a mix of granular machine learning based data analysis and manual intervention by our experienced AdOps team. Our strict process minimises the risk to advertisers of appearing next to brand unsafe and contextually irrelevant placements throughout the lifecycle of a campaign.


Precise TV deems placements to be brand unsafe based on (but not limited to) the following criteria: Adult Content, Alcohol, Violence, Offensive Language, Hate and Racism, Illegal Drugs, Malicious Videos.

Precise TV can also filter for advertiser defined criteria excluding for example, placements featuring content originating from competitors or implementing specific exclusions relevant to a particular audience type such as minors.


Precise TV have developed a rigorous process in order to ensure the highest levels of brand safety and performance for our campaigns. This process is delivered in three distinct stages as follows.

1. Pre-bid:

Before any budget is spent, our AdOps team create an initial white list of individual videos (placements) specifically tailored to each campaign. This is done by identifying videos within YouTube based on target keywords, topics, interests and channels. Each placement is analysed, scored and cleansed using a proprietary mix of machine learning and manual intervention in order to produce a final list of contextually relevant, brand safe placements.

This rigorous process typically removes on average 50% of possible placements. As a result, our campaigns reduce inefficiencies and creates brand safe, shared moments with target audiences.

2. Mid-Campaign:

Once the white list is uploaded into AdWords the campaign is then activated. Throughout, performance is constantly monitored and optimised at video level. If required, new placements can be evaluated, cleansed and added throughout the campaign.

3. Post Campaign:

On completion of the campaign, clients are provided with full in-depth analysis. Due to the granular level of control, our reports can provide a deep level of actionable insights. This can include top performing placements, topics, channels and even influencers.



We take brand safety seriously and run rigorous pre-campaign processes to ensure brand safety in all our campaigns. In the unlikely event that a client does request us to remove a placement for any reason, this will be actioned within 2 hours of the report being received by our AdOps team during UK business hours.

Information required in order to ensure swift removal of a placement should include a clear description of the reason. Also, a screenshot and URL of the offending video, so our operations team can quickly locate and remove the placement in question.

Given the level of control Precise TV offer our clients we can ensure that any unsafe placements will be individually paused without incurring any break in delivery of the campaign. This level of control both limits negative impact on campaign reach as well as campaign delivery timescales.

The contractual consequences of not taking down an ad placement in accordance with Precise TV Takedown Policy will be subject to the terms of the Insertion Order.

Please note: For campaigns that require re-targeting, Precise TV conduct these to the highest levels of brand safety possible. However due to the nature of the retargeting process the Take Down approach may differ. This can be discussed with each client on a case by case basis prior to campaign sign off.



We have designed our advertising services to assist our Customers in their compliance with the Children’s Online Privacy Protection Act (“COPPA”) and other relevant legislation respecting the collection and use of information from children. To learn more about COPPA, you may reference this simple one-page informational guide from the kidSAFE Seal Program.

Compliance is achieved by ensuring that Precise TV restricts the use of certain advertising methodologies when targeting campaigns towards End Users aged 13 and younger within YouTube. We also ensure that our Customers ads will only appear against YouTube videos that have been thoroughly pre-vetted and deemed appropriate both from a brand and child safety point of view.

Precise TV does not solicit personal information. However, Precise TV does receive certain identifier information from Google AdWords, but this information is only being used to support the internal operations of our service. At no time is any data about users under the age of 13 either being collected or used to build behavioural advertising profiles. Our Customers are responsible for independently reviewing their products/services to ensure they comply with COPPA and any other relevant regulations.

In the highly unlikely event that we learn that we have collected personal information from a child under age 13, we will securely delete that information as quickly as possible. If any end users believe that we might have any personal information from or about a child under the age of 13, please contact us at