Our Contextual Intelligence platform uses advanced machine learning and natural language processing to analyze millions of videos on the world’s largest platforms at a granular level, offering enhanced video advertising targeting in a privacy-safe environment.
We have spent 6+ years working with our data scientists and engineers to build a proprietary algorithm using advanced machine learning and Natural Language Processing to power Precise TV’s contextual intelligence platform.
A close to perfect Pearson correlation coefficient of r=0.86 proves the high prediction accuracy of our AI models, when comparing a predicted vs. actual achieved KPI of Precise TV video campaigns.
Precise TV’s custom brand suitability helps advertisers navigate the contextual subtleties of the video landscape to identify content that is aligned with a brand’s messaging based on suitability, context, sentiment as well as campaign performance and efficiency.
Our AI platform analyzes every video your ad will appear against to ensure it’s completely relevant, brand-safe and more likely to deliver against your campaign objectives – before the campaign goes live. The result? Brand suitable campaigns that significantly outperform your benchmark while giving you a measurable media buying efficiency.
