Precise News

May 16, 2025

For U.K. children, YouTube ads are major drivers of purchase intent.

May 15, 2025

YouTube dominates attention, ad recall in UK Families

May 15, 2025

REPORT: British kids spend 83 minutes a day watching YouTube

April 17, 2025

Precise TV Details How New Ad Tool for Reaching Younger Audiences Is Privacy-Safe

April 17, 2025

Precise TV Has A New Tool It Claims Can Target Kids Without Sacrificing Privacy

April 17, 2025

Precise TV launches PACE

April 17, 2025

Advertisers hoping to reach under-18 viewers on YouTube can keep PACE with a new tool

Precise TV Unveils PACE - Press Release

March 28, 2025

Precise TV Makes Jerry Buhlmann Non-Executive Chairman

March 28, 2025

Former Dentsu Aegis CEO Jerry Buhlmann Joins Precise TV As Non-Executive Chairman To Drive U.S. Expansion

March 28, 2025

Jerry Buhlmann joins Precise TV as chairman

March 27, 2025

Precise TV appoints Buhlmann as Non-Exec Chairman

March 27, 2025

Precise TV hires former CEO of Dentsu Aegis Network Jerry Buhlmann as chairman

February 26, 2025

REPORT: Brands can benefit from kids watching multiple screens at a time

February 25, 2025

Toy wonders: 75% of kids ask their parents to buy something after seeing it in an ad on YouTube

February 25, 2025

Report: YouTube driving US household purchasing decisions

February 25, 2025

As YouTube Surpasses Netflix in TV Viewership in U.S., New Report Finds YouTube Impressions Drive More Household Purchasing Decisions 

January 20, 2025

Precise TV appoints Kari McCreath as VP of Sales

January 7, 2025

Precise TV Secures $26 Million PE Investment

December 12, 2024

The New Toy Aisles: Why Netflix and YouTube Are Every Brand’s Secret Weapon

December 10, 2024

How YouTube and Netflix are changing the business of kids' shows

September 9, 2024

The Media Buying Briefing

September 7, 2024

Survey Shows New Social Media Habits Among Teens

September 5, 2024

YouTube outranks TikTok among Gen Zers—breaking down their media habits

September 5, 2024

How Brands Can Engage Teens on Streaming

September 5, 2024

Teens Like the Ads on YouTube, Shows on Netflix, Precise TV Finds

September 5, 2024

Survey: US teens say best ads are on YouTube

September 5, 2024

Precise TV launches latest media consumption report for US Gen Z teens

August 30, 2024

Navigating the Shift: Lessons from a Brand’s Move from TV to YouTube Ads

July 24, 2024

Australia’s Only Family Attention & Purchase Behavior Study Releases Latest Findings

July 8, 2024

Gen Alpha prefers social video over paid streaming: 2024 kids survey

July 8, 2024

How to prepare for Gen Alpha: Invest in YouTube, gaming and learning

July, 5, 2024

Emily Horgan on YouTube’s Influence Over Children’s Purchases and Competition in the Streaming Landscape

July 3, 2024

New data shows YouTube leads the way in influencing kids' purchases

July 2, 2024

YouTube is way ahead of its competition in getting kids to buy stuff

July 1, 2024

Kids are going to YouTube to stream shows they used to watch on cable

July 1, 2024

Gaming competes with YouTube for Gen Alpha's attention, ad recall

July 1, 2024

You can skip ads on Youtube, so why are kids remembering them so well?

July 1, 2024

Nickelodeon titles streamed mostly on YouTube

July 1, 2024

Precise TV launches latest kids media consumption report for US Gen Alpha kids

May 10, 2024

Precise TV is a Drum Marketing EMEA Award Finalist

April 2, 2024

Precise TV is proud to launch a groundbreaking media wastage reduction solution for mobile and tablet gaming advertising

March 28, 2024

Kids remember seeing ads on YouTube over streaming, TikTok

March 26, 2024

The Rise of Co-Viewing: How YouTube is Redefining Family Screen Time & What This Means for Advertisers

March 25, 2024

What the rise of Bluey tells us about kids entertainment in 2024

February 28, 2024

Daily Family Co-Viewing At 44%, Kids' Top Platform Is YouTube

February 28, 2024

Research: Kids watching 106min of YouTube daily

February 28, 2024

YouTube Tops With Kids, Families, Precise TV Finds

February 28, 2024

Family Media Attention & Purchase Behavior Study: YouTube Owns The Family Room, Gaming Reigns Supreme

January 31, 2024

Precise Gaming Advertising Platform Helps Cartoon Network Target Kid Gamers

January 31, 2024

Precise TV Debuts 'Precise Gaming' - A Breakthrough In-App Contextual Advertising Solution for Kids Mobile Gaming

January 29, 2024

Media Buyers Report Promising Results From YouTube Shorts Pilot Program

December 19, 2023

YouTube Shorts Ad Test Reveals Cheaper Prices And Longer Views Than TikTok

December 1, 2023

Case studies: Value in skippable YouTube ads

November 23, 2023

The Toy Association hosts PARK in their White Paper room

October 19, 2023

Precise TV win A Global Digital Excellence Award with Warner Bros. Discovery UK.

October 2, 2023

Precise TV are shortlisted for an ExchangeWire The Wires Global Award with The Skinny Food Co

September 8, 2023

Precise TV are shortlisted at the Performance Marketing World UK Awards with The Skinny Food Co.

August 29, 2023

Majority of Gen Z teens watch YouTube ads - almost half can recall campaigns

August 28, 2023

YouTube is Where Gen Z Goes For Its Content

August 25, 2023

Survey: YouTube is most popular gaming video source for teens

August 23, 2023

YouTube leads Twitch in survey of teenage gaming habits

August 23, 2023

Teens prefer YouTube over Twitch for gaming despite the platform’s recent privacy challenges in the spotlight

August 21, 2023

Precise TV report reveals Teens & Youth marketing insights

August 19, 2023

Teenagers Turn to YouTube Before TV

August 18, 2023

Eighty-five percent of 13- to 15-year-olds and 78% of 16- to 17-year-olds

August 17, 2023

Precise TV PARTY Press Release

August 17, 2023

Teenagers Turn To YouTube Before TV, Precise TV Finds

July 20, 2023

Precise TV Names Execs To Lead Business in Australia

July 20, 2023

Kids are crazy about YouTube according to Precise TV Advertiser Report

July 20, 2023

Report reveals children’s viewership is dominated by YouTube

June 13, 2023

Precise TV unveils latest family consumption study

June 9, 2023

TikTok no match for YouTube among kids under 12

May 19, 2023

Join Precise TV for a Free Brunch and Panel Discussion on Maximizing awareness with video ad budgets

May 18, 2023

YouTube’s Brandcast pitch highlights connected TV audience, reveals new ways for brands to reach it

January 19, 2023

YouTube dominates kids’ attention

January 18, 2023

TikTok Ads Increasingly Driving Kids' Product Requests, Purchases

January 18, 2023

TikTok Gaining on YouTube as Key Way To Reach Kids

November 10, 2022

Precise TV releases latest report on child media consumption

October 26, 2022

YouTube's Impact On Kid-Driven Purchases, And Kids' Early Dive Into The Metaverse

OCTOBER 20, 2022

Pestering Kids And Families Under The Rule Of Co-Viewing: Ad, Media Influences Everywhere

October 19, 2022

YouTube Commercials Drive Nearly 3x as Much Purchase Behavior than Any Other Platform

October 17, 2022

YouTube Key To Reaching Kids, Who Drive Family Buying Decisions

July 25, 2022

Are You Measuring The Brand Lift Of Your Video Ads? Here’s Why You Should Be

July 21, 2022

Precise TV Hires Patrick Benad To Up Its Gaming & Kids Business

May 18, 2022

WowWee Quadruples ROAS On YouTube With Precise TV Contextual Platform

March 25, 2022

You're hired! Precise TV appoints ex-Google exec, Andy Tress, as Senior Vice President of Sales.

March 24, 2022

Precise TV Hires Ex-Google Exec Andy Tress as Senior VP of Sales

March 24, 2022

Movers & Shakers: Precise TV Hires Andy Tress

February 4, 2022

How Influential Is VOD In Kids' Media Consumption, Ad Recall, Purchase Intent?

February 3, 2022

Study: YouTube Ads Have 2x Better Recall For Kids

February 3, 2022

Kids recall ads on Youtube two times more often than on Broadcast TV

February 2, 2022

YouTube Tops For Generating Brand Recall With Kids, Study Finds

January 20, 2022

Precise TV Partners With IRIS.TV To Bring Contextual Targeting To The Big Screen

JULY 23, 2020

Precise TV partners with Giraffe Insights to launch first KidSafe DMP

September 29, 2021

Ad-Tech Firm Precise TV Hires Denis Crushell, Tubular Labs and YouTube Veteran

August 20, 2021

Study: YouTube Scores High Viewing, Ad Recall For Kids

August 18, 2021

Kids Recall Ads on YouTube More Than Broadcast: Precise TV Study

August 20, 2021

YouTube is driving higher toy purchases than broadcast TV, new Giraffe Insights study reveals

SEPTEMBER 26, 2019

Contextual Targeting Has Evolved, but Advertisers Haven’t Caught Up

August 19, 2021

US kids recall rather than skip YouTube advertising

August 19, 2021

New study says US kids recall YouTube ads twice as much versus broadcast TV

May 11, 2021

Supercharging Video: How to leverage YouTube for performance marketing

FEBRUARY 11, 2021

How toy makers should respond to YouTube’s dominance over TV

OCTOBER 14, 2020

WarnerMedia International and Precise TV Partner to Evolve YouTube kidSAFE-Certified Advertising

JULY 29, 2020

Emerging stronger: How brands can capitalize on new viewership trends & consumer behavior with YouTube

JUNE 5, 2020

Industry Experts Explain How to Get the Best Out of YouTube Campaigns

FEBRUARY 13, 2020

‘It will mean we buy less on social media’: Unilever will no longer target young kids with ads

NOVEMBER 20, 2019

Meet the Contextual Targeting Solutions Ready to Capitalise on the Death of the Cookie

July 16, 2019

Precise TV launches HIPAA Compliant Contextual Healthcare Advertising Solution for YouTube

February 4, 2019

The Drum Predictions 2019: the year of Amazon, influencers, data, and privacy

February 4, 2019

Social Video Advertising Platform Precise TV Earns Google Premier Partner Status

January 31, 2019

Top 3 video advertising predictions to watch in 2019

October 22, 2018

The challenges with advertising safely to kids on YouTube

OCTOBER 16, 2018

How Shared Devices Cause Problems for Targeting on YouTube

SEPTEMBER 10, 2018

Facebook introduces new brand-safety measures, but advertisers say it doesn’t go far enough

SEPTEMBER 6, 2018

GDPR is Helping Drive the “Age of Relevance” says Precise TV’s Dankl

August 2, 2018

Facebook is stepping up its brand-safety controls for news-feed video

June 28, 2018

GDPR: Who are the Winners and Losers One Month On?

June 20, 2018

Movers and shakers: Mars, JWT, Publicis, Tink Labs, Boots, Karmarama, Possible and more

June 14, 2018

Pro7Sat1 digital chief takes the reins at Precise TV

June 14, 2018

Christian Dankl to join video startup Precise TV

June 7, 2018

IAB CEO: 'we have to look at the long-term health of our industry'

May 16, 2018

Movers and shakers: easyJet, Mars, Exterion, Havas Media, Vice, Grey, Dentsu Aegis and more

May 15, 2018

OMD Managing Partner joins Precise TV saying we’re “naive” to think brand safety can be solved by YouTube alone

April 24, 2018

Learn about brand safety on YouTube

February 14, 2018

Precise.TV Becomes Worlds' First Certified Provider of Kid Safe Advertising Services on YouTube

January 10, 2018

Precise.TV verified by ABC to JICWEBS Brand Safety principles