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Media Coverage & Press Releases

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January 19, 2023

YouTube dominates kids’ attention

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January 18, 2023

TikTok Ads Increasingly Driving Kids' Product Requests, Purchases

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January 18, 2023

TikTok Gaining on YouTube as Key Way To Reach Kids

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November 10, 2022

Precise TV releases latest report on child media consumption

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October 26, 2022

YouTube's Impact On Kid-Driven Purchases, And Kids' Early Dive Into The Metaverse

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OCTOBER 20, 2022

Pestering Kids And Families Under The Rule Of Co-Viewing: Ad, Media Influences Everywhere

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October 19, 2022

YouTube Commercials Drive Nearly 3x as Much Purchase Behavior than Any Other Platform

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October 17, 2022

YouTube Key To Reaching Kids, Who Drive Family Buying Decisions

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July 25, 2022

Are You Measuring The Brand Lift Of Your Video Ads? Here’s Why You Should Be

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July 21, 2022

Precise TV Hires Patrick Benad To Up Its Gaming & Kids Business

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May 18, 2022

WowWee Quadruples ROAS On YouTube With Precise TV Contextual Platform

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March 25, 2022

You're hired! Precise TV appoints ex-Google exec, Andy Tress, as Senior Vice President of Sales.

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March 24, 2022

Precise TV Hires Ex-Google Exec Andy Tress as Senior VP of Sales

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March 24, 2022

Movers & Shakers: Precise TV Hires Andy Tress

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February 4, 2022

How Influential Is VOD In Kids' Media Consumption, Ad Recall, Purchase Intent?

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February 3, 2022

Study: YouTube Ads Have 2x Better Recall For Kids

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February 3, 2022

Kids recall ads on Youtube two times more often than on Broadcast TV

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February 2, 2022

YouTube Tops For Generating Brand Recall With Kids, Study Finds

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January 20, 2022

Precise TV Partners With IRIS.TV To Bring Contextual Targeting To The Big Screen

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JULY 23, 2020

Precise TV partners with Giraffe Insights to launch first KidSafe DMP

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September 29, 2021

Ad-Tech Firm Precise TV Hires Denis Crushell, Tubular Labs and YouTube Veteran

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August 20, 2021

Study: YouTube Scores High Viewing, Ad Recall For Kids

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August 18, 2021

Kids Recall Ads on YouTube More Than Broadcast: Precise TV Study

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August 20, 2021

YouTube is driving higher toy purchases than broadcast TV, new Giraffe Insights study reveals

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SEPTEMBER 26, 2019

Contextual Targeting Has Evolved, but Advertisers Haven’t Caught Up

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August 19, 2021

US kids recall rather than skip YouTube advertising

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August 19, 2021

New study says US kids recall YouTube ads twice as much versus broadcast TV

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May 11, 2021

Supercharging Video: How to leverage YouTube for performance marketing

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FEBRUARY 11, 2021

How toy makers should respond to YouTube’s dominance over TV

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OCTOBER 14, 2020

WarnerMedia International and Precise TV Partner to Evolve YouTube kidSAFE-Certified Advertising

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JULY 29, 2020

Emerging stronger: How brands can capitalize on new viewership trends & consumer behavior with YouTube

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JUNE 5, 2020

Industry Experts Explain How to Get the Best Out of YouTube Campaigns

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FEBRUARY 13, 2020

‘It will mean we buy less on social media’: Unilever will no longer target young kids with ads

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NOVEMBER 20, 2019

Meet the Contextual Targeting Solutions Ready to Capitalise on the Death of the Cookie

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July 16, 2019

Precise TV launches HIPAA Compliant Contextual Healthcare Advertising Solution for YouTube

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February 4, 2019

The Drum Predictions 2019: the year of Amazon, influencers, data, and privacy

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February 4, 2019

Social Video Advertising Platform Precise TV Earns Google Premier Partner Status

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January 31, 2019

Top 3 video advertising predictions to watch in 2019

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October 22, 2018

The challenges with advertising safely to kids on YouTube

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OCTOBER 16, 2018

How Shared Devices Cause Problems for Targeting on YouTube

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SEPTEMBER 10, 2018

Facebook introduces new brand-safety measures, but advertisers say it doesn’t go far enough

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SEPTEMBER 6, 2018

GDPR is Helping Drive the “Age of Relevance” says Precise TV’s Dankl

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August 2, 2018

Facebook is stepping up its brand-safety controls for news-feed video

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June 28, 2018

GDPR: Who are the Winners and Losers One Month On?

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June 20, 2018

Movers and shakers: Mars, JWT, Publicis, Tink Labs, Boots, Karmarama, Possible and more

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June 14, 2018

Pro7Sat1 digital chief takes the reins at Precise TV

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June 14, 2018

Christian Dankl to join video startup Precise TV

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June 7, 2018

IAB CEO: 'we have to look at the long-term health of our industry'

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May 16, 2018

Movers and shakers: easyJet, Mars, Exterion, Havas Media, Vice, Grey, Dentsu Aegis and more

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May 15, 2018

OMD Managing Partner joins Precise TV saying we’re “naive” to think brand safety can be solved by YouTube alone

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April 24, 2018

Learn about brand safety on YouTube

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February 14, 2018

Precise.TV Becomes Worlds' First Certified Provider of Kid Safe Advertising Services on YouTube

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January 10, 2018

Precise.TV verified by ABC to JICWEBS Brand Safety principles