News | Precise.TV | Experts in YouTube Targeted Advertising

global_toy_news

May 19, 2023

Join Precise TV for a Free Brunch and Panel Discussion on Maximizing awareness with video ad budgets

Screenshot 2023-05-18 at 18.48.36

May 18, 2023

YouTube’s Brandcast pitch highlights connected TV audience, reveals new ways for brands to reach it

January 19, 2023

YouTube dominates kids’ attention

Screenshot 2021-08-19 at 18.52.22

January 18, 2023

TikTok Ads Increasingly Driving Kids' Product Requests, Purchases

Screenshot 2021-08-19 at 18.52.33

January 18, 2023

TikTok Gaining on YouTube as Key Way To Reach Kids

November 10, 2022

Precise TV releases latest report on child media consumption

Screenshot 2021-08-19 at 18.52.22

October 26, 2022

YouTube's Impact On Kid-Driven Purchases, And Kids' Early Dive Into The Metaverse

Screenshot 2021-08-19 at 18.52.22

OCTOBER 20, 2022

Pestering Kids And Families Under The Rule Of Co-Viewing: Ad, Media Influences Everywhere

Screenshot 2022-11-02 at 17.51.11

October 19, 2022

YouTube Commercials Drive Nearly 3x as Much Purchase Behavior than Any Other Platform

Screenshot 2021-08-19 at 18.52.33

October 17, 2022

YouTube Key To Reaching Kids, Who Drive Family Buying Decisions

July 25, 2022

Are You Measuring The Brand Lift Of Your Video Ads? Here’s Why You Should Be

Screenshot 2021-08-19 at 18.52.33

July 21, 2022

Precise TV Hires Patrick Benad To Up Its Gaming & Kids Business

May 18, 2022

WowWee Quadruples ROAS On YouTube With Precise TV Contextual Platform

March 25, 2022

You're hired! Precise TV appoints ex-Google exec, Andy Tress, as Senior Vice President of Sales.

Screenshot 2021-08-19 at 18.52.33

March 24, 2022

Precise TV Hires Ex-Google Exec Andy Tress as Senior VP of Sales

March 24, 2022

Movers & Shakers: Precise TV Hires Andy Tress

Screenshot 2021-08-19 at 18.52.22

February 4, 2022

How Influential Is VOD In Kids' Media Consumption, Ad Recall, Purchase Intent?

February 3, 2022

Study: YouTube Ads Have 2x Better Recall For Kids

February 3, 2022

Kids recall ads on Youtube two times more often than on Broadcast TV

Screenshot 2021-08-19 at 18.52.33

February 2, 2022

YouTube Tops For Generating Brand Recall With Kids, Study Finds

January 20, 2022

Precise TV Partners With IRIS.TV To Bring Contextual Targeting To The Big Screen

JULY 23, 2020

Precise TV partners with Giraffe Insights to launch first KidSafe DMP

September 29, 2021

Ad-Tech Firm Precise TV Hires Denis Crushell, Tubular Labs and YouTube Veteran

Screenshot 2021-08-19 at 18.52.22

August 20, 2021

Study: YouTube Scores High Viewing, Ad Recall For Kids

Screenshot 2021-08-19 at 18.52.33

August 18, 2021

Kids Recall Ads on YouTube More Than Broadcast: Precise TV Study

logos_as_seen-toynews

August 20, 2021

YouTube is driving higher toy purchases than broadcast TV, new Giraffe Insights study reveals

videoweek_logo

SEPTEMBER 26, 2019

Contextual Targeting Has Evolved, but Advertisers Haven’t Caught Up

Screenshot 2021-08-19 at 18.51.34

August 19, 2021

US kids recall rather than skip YouTube advertising

August 19, 2021

New study says US kids recall YouTube ads twice as much versus broadcast TV

googleads_logo

May 11, 2021

Supercharging Video: How to leverage YouTube for performance marketing

FEBRUARY 11, 2021

How toy makers should respond to YouTube’s dominance over TV

yahoo_finance

OCTOBER 14, 2020

WarnerMedia International and Precise TV Partner to Evolve YouTube kidSAFE-Certified Advertising

JULY 29, 2020

Emerging stronger: How brands can capitalize on new viewership trends & consumer behavior with YouTube

videoweek_logo

JUNE 5, 2020

Industry Experts Explain How to Get the Best Out of YouTube Campaigns

digiday

FEBRUARY 13, 2020

‘It will mean we buy less on social media’: Unilever will no longer target young kids with ads

videoweek_logo

NOVEMBER 20, 2019

Meet the Contextual Targeting Solutions Ready to Capitalise on the Death of the Cookie

July 16, 2019

Precise TV launches HIPAA Compliant Contextual Healthcare Advertising Solution for YouTube

February 4, 2019

The Drum Predictions 2019: the year of Amazon, influencers, data, and privacy

February 4, 2019

Social Video Advertising Platform Precise TV Earns Google Premier Partner Status

January 31, 2019

Top 3 video advertising predictions to watch in 2019

October 22, 2018

The challenges with advertising safely to kids on YouTube

videoweek_logo

OCTOBER 16, 2018

How Shared Devices Cause Problems for Targeting on YouTube

digiday

SEPTEMBER 10, 2018

Facebook introduces new brand-safety measures, but advertisers say it doesn’t go far enough

videoweek_logo

SEPTEMBER 6, 2018

GDPR is Helping Drive the “Age of Relevance” says Precise TV’s Dankl

digiday

August 2, 2018

Facebook is stepping up its brand-safety controls for news-feed video

videoweek_logo

June 28, 2018

GDPR: Who are the Winners and Losers One Month On?

June 20, 2018

Movers and shakers: Mars, JWT, Publicis, Tink Labs, Boots, Karmarama, Possible and more

June 14, 2018

Pro7Sat1 digital chief takes the reins at Precise TV

June 14, 2018

Christian Dankl to join video startup Precise TV

June 7, 2018

IAB CEO: 'we have to look at the long-term health of our industry'

May 16, 2018

Movers and shakers: easyJet, Mars, Exterion, Havas Media, Vice, Grey, Dentsu Aegis and more

MC-Logo_Banner

May 15, 2018

OMD Managing Partner joins Precise TV saying we’re “naive” to think brand safety can be solved by YouTube alone

logos_as_seen_marekting-week

April 24, 2018

Learn about brand safety on YouTube

February 14, 2018

Precise.TV Becomes Worlds' First Certified Provider of Kid Safe Advertising Services on YouTube

January 10, 2018

Precise.TV verified by ABC to JICWEBS Brand Safety principles