PACE
Precise Audience Content Evaluator
The world’s first under-18 audience targeting and measurement solution, reducing media waste
by 60% and reaching 90% of your target audience
Precise TV presents PACE (Precise Audience Content Evaluator) - the first of its kind solution for accurate, compliant video advertising targeting under-18 audiences.
Powered by U.S. patent pending advanced AI and machine learning models trained on billions of data points from mobile apps, YouTube, Social Media and our proprietary COPPA compliant panel of 10,000 kids & teens and their parents. PACE helps brands maximize ad performance while adhering to strict privacy regulations like COPPA and GDPR.
Why PACE?
Unmatched precision – Reduce wasted media spend by an average of 60%
Superior targeting – Deliver ads to up to 90% of your intended audience
Privacy first approach – Compliant with all industry regulations
Real time optimization – Continuously improve campaign performance
Working across YouTube and mobile apps
How it works
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Pre-bid Analysis & Targeting
PACE scans YouTube and mobile and tablet gaming app content before campaigns launch, filtering out channels, videos and apps that don’t match your target audience
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Real Time Optimization
Adjust campaigns ‘in-flight’ based on actual audience engagement, ensuring maximum return on ad spend
Post Campaign Measurement
Get detailed reports on exact audience delivery rates, surpassing industry benchmarks
PACE for Gaming
PACE is integrated with 300,000+ apps across Google Play and Apple App Store, allowing advertisers to reach young audiences where we know they spend their time.